Question: Using the case study - Enterprise Cars, you will explain the nature and importance of the marketing mix within the marketing process - https://www.enterprise.co.uk/en/about.html

Using the case study - Enterprise Cars, you will explain the nature and importance

of the marketing mix within the marketing process -https://www.enterprise.co.uk/en/about.html

You will be required to discuss how the marketing mix and other key marketing theory can impact the success of marketing activity with particular reference to customer satisfaction.

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ii. is confidential to you and anonymous for the raters

iii. asks questions about detailed emotional intelligence (EI) behaviours, rather than business skills or competencies

i. allows you to organise rater groups from your line manager(s), peers, direct reports and, preferably, others