Using the Case Study entitled

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$$Lego: Brand Management in the Project Management Case Studies

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$6$

th edition, page

$5$

$5$

$5$

$.$

$$ Let us assume that Lego is coming out with a new product that will be sold at

$1$

$0$

$$of the

$1$

$3$

$2$

$$Lego Stores. Once sales are at

$1$

$$million$,$ the product will be sent to the remaining

$1$

$2$

$2$

$$stores$.$

$1$

$.$

$$ Identify

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$3$

$$stakeholders and their impact on the project. Do you think they will support the project or be resistant?

$2$

$.$

$$ Describe stakeholder issues that could arise when managing a megaproject.