Question: Using the Case Study entitled - Lego: Brand Management in the Project Management Case Studies - 6 th edition, page 5 5 5 . Let

Using the Case Study entitled

-

Lego: Brand Management in the Project Management Case Studies

- 6

th edition, page

555 .

Let us assume that Lego is coming out with a new product that will be sold at

10

of the

132

Lego Stores. Once sales are at

1

million, the product will be sent to the remaining

122

stores.

1 .

Identify

2 - 3

stakeholders and their impact on the project. Do you think they will support the project or be resistant?

2 .

Describe stakeholder issues that could arise when managing a megaproject.

3 .

Using the video below focusing on developing a stakeholder matrix, explain the four areas of a stakeholder matrix and why developing this tool is beneficial to a project manager.

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