Question: Using the case, Uber Elevate: The Case for Flying Cars, to provide answers for the questions below Given Ubers recent corporate turbulence and ongoing initiatives,

Using the case, Uber Elevate: The Case for Flying Cars, to provide answers for the questions below

Given Ubers recent corporate turbulence and ongoing initiatives, provide a holistic situational analysis of the environment Uber is operating in (e.g., opportunities, threats, political factors, social factors,).

How should Uber Elevate segment its potential customers? What pain point does Uber Elevate solve, and which segment is most lucrative?

What would be your plan to appeal to the needs of Ubers target market?

At what point can Holdens team predict that Uber Elevate will be profitable (based on estimated costs)?

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