Using the Cola Wars case Study how would you answer the following:

Think about the Concentrate Industry. Using Porter's Five-Force analysis, and using facts from the case, give your estimation of the strength of each forces for this industry:

Threat of new entrants

Threat of substitutes

Rivalry among competitors

Power of buyers

Power of suppliers

2. Think about the Bottling Industry. Using Porter's Five-Force analysis, and using facts from the case, give your estimation of the strength of each forces for this industry:

Threat of new entrants

Threat of substitutes

Rivalry among competitors

Power of buyers

Power of suppliers