Question: Using the concepts and terms found in the Unit 2 background material: Judge if it is ethical for a store brand to imitate the packaging

Using the concepts and terms found in the Unit

2

background material: Judge if it is ethical for a store brand to imitate the packaging of a national brand? Explain how name brands use experiential, relationship, permission and one to one marketing to differentiate from private label brands? Use specific product examples to support your explanations.

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