Question: Using the CSU Global Library, Google Scholar, or a company website, find an example of company that has implemented one of the generic strategies represented

Using the CSU Global Library, Google Scholar, or a company website, find an example of company that has implemented one of the generic strategies represented in Figure 5.1 of the class text. (NOTE: Do not select an example company that is used in the text.) Assess the generic strategy's effectiveness using the following criteria:

Strategic target

Basis of competitive advantage

Product line/

Production emphasis

Marketing emphasis

Keys to maintaining the strategy

Resources and capabilities required

Make sure to explain how each of the criteria applies to the specific company about which you are writing. Address any misalignment or change-driven issues, and include an overall evaluation of the effectiveness of the strategy given the operating environment of the company.

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