Question: Using the data provided you will ultimately create a customer segmentation. The exact use of the segmentation will be further clarified in part 2 .

Using the data provided you will ultimately create a customer segmentation. The exact use of the segmentation will be further clarified in part 2.
For part 1, you are required to do the following:
Answer: what is a customer segmentation, and could it be used for.
Perform exploratory data analysis (EDA)
Insights from the EDA

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