Question: Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Data table for factor rating

Using the factor ratings shown below, determine
Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. Data table for factor rating problem Factor Weight A B B D E E Easy access 0.15 86 72 90 165 74 Parking facilities 0.20 72 77 91 192 80 Display area 0.18 86 90 190 71 74 Shopper (walking) traffic 0.21 94 86 80 68 72 . Neighborhood wealth 0.16 99 89 181 85 81 Neighborhood safety 0.10 96 85 75 88 90

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