Question: Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. (What if weights for safety
Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. (What if weights for safety and and wealth are doubled?)
| Location | ||||
| Factor | Weight | A | B | C |
| Easy access | 0.15 | 86 | 72 | 90 |
| Parking facilities | 0.2 | 72 | 77 | 91 |
| Display area | 0.18 | 86 | 90 | 90 |
| Shopper (walking) traffic | 0.21 | 94 | 86 | 80 |
| Neighborhood wealth | 0.16 | 99 | 89 | 81 |
| Neighborhood safety | 0.1 | 96 | 85 | 75 |
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