Question: Using the following data to construct a BCG matrix of the multi-divisional MBA Company. Then, use the BCG portfolio matrix to; Calculate your brands market
- Using the following data to construct a BCG matrix of the multi-divisional MBA Company. Then, use the BCG portfolio matrix to;
- Calculate your brands market share.
- Position each SBU in the BCG matrix and suggest strategies for each SBU.
- Determine whether the corporation is healthy.
| MBA Companys BCG matrix | ||||||
| Brand | Revenues | % of corporate revenues | Largest rivals market share | Your brands market share | Relative market share | Market growth rate |
| Brand 1 | $40,000 | 5% | 65% | 0.1 | 10% | |
| Brand 2 | $350,000 | 10% | 20% | 0.2 | 5% | |
| Brand 3 | $30,000 | 10% | 70% | 0.1 | -11% | |
| Brand 4 | $600,000 | 4% | 7% | 0.6 | 5% | |
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