Question: Using the following data to construct a BCG matrix of the multi-divisional MBA Company. Then, use the BCG portfolio matrix to; Calculate your brands market

  1. Using the following data to construct a BCG matrix of the multi-divisional MBA Company. Then, use the BCG portfolio matrix to;
  1. Calculate your brands market share.
  2. Position each SBU in the BCG matrix and suggest strategies for each SBU.
  3. Determine whether the corporation is healthy.

MBA Companys BCG matrix

Brand

Revenues

% of corporate revenues

Largest rivals market share

Your brands market share

Relative market share

Market growth rate

Brand 1

$45,000

6%

64%

0.1

10%

Brand 2

$350,000

10%

21%

0.2

-5%

Brand 3

$30,000

10%

71%

0.1

-11%

Brand 4

$600,000

4%

8%

0.6

5%

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