Question: Using the following factor ratings, determine which location alternative (X, Y, or Z) should be chosen on the basis of maximum composite score. Location Score
- Using the following factor ratings, determine which location alternative (X, Y, or Z) should be chosen on the basis of maximum composite score.
Location Score
| Factor (100 points each) | Weight | X | Y | Z |
Convenience | 0.15 | 80 | 70 | 60 |
Parking facilities | 0.27 | 88 | 76 | 92 |
Display area | 0.18 | 94 | 88 | 90 |
Shopper traffic | 0.20 | 98 | 86 | 80 |
Operating costs | 0.10 | 86 | 90 | 85 |
Neighborhood | 0.10 | 82 | 83 | 72 |
- A manager has received an analysis of several cities being considered for a new office complex. The data (10 points maximum) are as follows:
L O C A T I O N S C O R E
Factor | A | B | C | D |
Business services | 9 | 5 | 5 | 8 |
Community services | 7 | 6 | 7 | 4 |
Real Estate cost | 3 | 9 | 7 | 5 |
Construction costs | 5 | 6 | 8 | 6 |
Cost of living | 4 | 7 | 5 | 7 |
Transportation | 5 | 5 | 4 | 9 |
Taxes | 6 | 6 | 8 | 4 |
REQUIRED:
- If the manager weights the factors equally, how would the locations stack up in terms of their composting factor rating scores (in other words, list the locations in the order (descending order) of their composite factor rating scores).
- Suppose that the manager weights business services and construction costs double the weights of the other factors. How would the location stack up now?
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