Using the following factor ratings, determine which location alternative (X, Y, or Z) should be chosen on the basis of maximum composite score. Factor (100 points each) Convenience Display area Parking facilities 0.27 Shopper traffic Operating costs Weight Neighborhood 0.15 0.18 0.20 0.10 0.10 X 80 88 94 98 86 82 70 76 88 86 90 83 Location Score Z 60 92 90 80 85 72

Using the following factor ratings, determine which location alternative (X,Y, or Z) should be chosen on the basis of maximum composite score