1. Using the following factor ratings table to answer part a & b of this question:

		Factor Score out of 100 Points for each
Factor	Weight	Loc-1	Loc-2	Loc-3	Loc-4
Convenience	0.2	60	80	72	92
Parking Facilities	0.1	92	55	88	60
Display Area	0.3	90	51	60	98
Shopper Traffic	0.1	80	90	86	92
Operating Costs	0.2	72	92	90	70
Neighborhood	0.1	88	90	80	75

1. Determine which location alternative should be chosen using factor rating method. Are these factors mostly related to the country/regional/community or site related factors?

How much should the Convenience score change for the second best alternative to become as good as the best alternative?