Using the following outline, complete a promotional plan for a retail business with which you are familiar a Describe the retail store and target market for which the promotional plan will be executed b Establish objectives for the promotional plan c List merchandise that will be promoted d Develop a budget for the promotional plan e Describe the promotional activities that will be used in the campaign f Develop a schedule (timetable) for the events g Develop a responsibility sheet showing who is assigned responsibility to accomplish each activity h Describe how the results of each promotional activity will be evaluated as well as the benefits to the store

Question: Using the following outline, complete a promotional plan for a retail business with which you are familiar. a. Describe the retail store and target market

Using the following outline, complete a promotional plan for a retail business with which you are familiar.
a. Describe the retail store and target market for which the promotional plan will be executed.
b. Establish objectives for the promotional plan.
c. List merchandise that will be promoted.
d. Develop a budget for the promotional plan.
e. Describe the promotional activities that will be used in the campaign.
f. Develop a schedule (timetable) for the events.
g. Develop a responsibility sheet showing who is assigned responsibility to accomplish each activity.
h. Describe how the results of each promotional activity will be evaluated as well as the benefits to the store.

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