Question: Using the importance - performance graphing supplement file to develop an Importance - Performance Matrix for all three retailers, answer the following: a . Which

Using the importance-performance graphing supplement file to develop an Importance-Performance Matrix for all three retailers, answer the following: a. Which three strategic areas drive the most customer value for furniture Retailers?
b. How does each retailer perform on the three most important strategic areas?
c. Which strategic areas have the lowest importance in driving customer value?
d. How do each of the retailers perform on the least important strategic areas?
e. What actions should the local retailers take to compete against Ashley, knowing: i. The importance of each strategic area.
ii. Firm performance on the most important strategic areas.
iii. Firm performance on the least important strategic areas.
 Using the importance-performance graphing supplement file to develop an Importance-Performance Matrix

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