Question: Using the industry from the PepsiCo case, explain the major factors that enter into an assessment of whether an industry does or does not have

Using the industry from the PepsiCo case, explain the major factors that enter into an assessment of whether an industry does or does not have long-term attractiveness? Can an industry be attractive to one company and unattractive to another? Why? How does a company develop a competitive capability and then the ultimate competitive advantage?

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