Using the new product development process and the results from assignment #$1,$ create a video script and resulting video of a product plan for a selected new product using the product life cycle. Analyze and evaluate by describing the product experience in terms of essential benefit, core product, related service offerings, pricing strategy and any enhanced products $($e$.$g$.,$ extensions, product lines$).$ Use the PR$/$FAQ approach to describe the product in terms of capabilities and benefits to customers. The video should present the analysis for the selected $$dream product$,$ based on knowledge from the course text$($s$),$ as well as other researched professional$/$academic sources.

Technical Requirements: $$My Dream Product$$ will be offered in a video format and will include the script, used to generate the video production. The video script should include citations in APA format. The video should range from $3-5$ minutes and include graphics representing product lifecycle stages. The product life cycle, product experience, pricing strategy and product extensions will be based on research from secondary sources $($minimum of five$),$ company websites, as well as professional experiences and insights. Surveys and primary research are encouraged, but not required. Use research citations to justify and support opinions and conclusions. The video should be a reasonably detailed review of the key points from the video script. At the instructor's discretion: Each student will have $5$ minutes of review time devoted to Q&A about their video presentation. Students should turn in a copy of their video and video script prior to their presentation. All students are expected to comment on at least $2$ of their colleague$$s videos and present their comments and insights in a discussion board format.