Using the six stickiness factors (Shimp & Andrews, 2018) on pages 204-205: Discuss an advertisement that you have seen on the Internet or on television and how it meets or does not meet these sticky ad requirements. Provide the name of the advertiser/product. Summarize the ad and discuss what the advertiser is trying to accomplish with the ad. Is the focus to remind, inform, or persuade the audience? What, if anything, would you change about this advertisement to make it stickier? Is there anything you would do to improve the ad overall?

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I recently came across an advertisement on YouTube for the new iPhone produced by Apple The ad features sleek visuals and catchy music showcasing the ... View the full answer