Using the U.S. Census Bureau or a popular geodemographic tool such as Claritas PRIZM, conduct a demographic
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Question:
Using the U.S. Census Bureau or a popular geodemographic tool such as Claritas PRIZM, conduct a demographic analysis of your local college town. (https://claritas360.claritas.com/mybestsegments/).
Based on your analysis, create a market segment profile and describe how it could be useful for a marketer.
Related Book For
Statistics For Business And Economics
ISBN: 9780136855354
14th Edition
Authors: James T. McClave, P. George Benson, Terry T Sincich
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