Using the VRIO Framework in Table 3.2, evaluate the competitive advantage (or disadvantage) FedEx holds. In your view, is it taking full advantage of its resources and capabillities? Why or why not?

Recent progress in the resource-based view has gone beyond the traditional SWOT analysis. The new work focuses on the value (V), rarity (R), imitability (1), and organizational (0) aspects of resources and capabilities, leading to a VRIO framework. Summarized in Table 3.2, addressing these four important questions has a number of ramifications for competitive advantage. Table 3.2 The VRIO Framework: Is a Resource or Capability ... Valuable? Rare? Costly to Imitate? Exploited by Competitive Firm Organization? Implications Performance No No Below average Competitive disadvantage Yes No - Yes Average Competitive parity Yes Yes No Yes Temporary competitive advantage Above average Yes Yes Yes Yes Sustained competitive advantage Consistently above average