Using this info.

References

In the following table, you can see the weight of three different attributes and the rating of those attributes for three different brands of chocolate bars. Please calculate the attitudes for each of those brands by using the multi-attribute attitude formation formula. Weight Attributes Brands Mars Snickers 5 Hershey's 6 0.4 Sweetness 4 0.3 Texture 3 4 7 0.3 Melt Rate 5 4 8 Multi-attribute Models of Attitude Formation A. = { b; e i=1 A. = attitude toward object, o b; = belief, or expectation, that object o possesses attribute i .e; positive or negative evaluation of attribute i brands Importance Weight Attributes (0.6) Decay Prevention Crest van LEEM Ultrabrite Watering 2 7 7 i Taste 6 6 4 (0.3) (0.1) Whitening Power 7 5 2 i = n Attitude (1) Wi Xi i = 1