Using your class project B2B company/industry as the focal point (or another with which you are familiar), develop a comprehensive essay, integrating the following concepts (with examples): product life cycle, product strategy, value creation and delivery, product market, and market segmentation. To get full credit, your response must include specifics from your project. (Part A) Identify two B2B brands that you would seem to be strong and distinctive. Describe the characteristics of each brand that tend to set it apart from rival brands. Be specific. (Part B)