Utilize the Consumer Based Brand Equity framework to analyze Samsung and Apple in the smartphone market Explain how their brand equity contributes to their market performance Original answer with no plagiarism, please Reference the chart below Customer Based Brand Equity Framework Brand Resonance Attachment, Purchase, Price Premium, Loyalty Customer Customer Judgements Feelings Rational and Emotional Decisions Brand Performance Brand Image Tangible Intangible Differentiation Brand Salience Awareness

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Question: Utilize the Consumer Based Brand Equity framework to analyze Samsung and Apple in the smartphone market. Explain how their brand equity contributes to their market

Utilize the Consumer Based Brand Equity framework to analyze Samsung and Apple in the smartphone market. Explain how their brand equity contributes to their market performance.

Original answer with no plagiarism, please! Reference the chart below.

Utilize the Consumer Based Brand Equity framework

Customer Based Brand Equity Framework Brand Resonance Attachment, Purchase, Price Premium, Loyalty Customer Customer Judgements Feelings Rational and Emotional Decisions Brand Performance Brand Image Tangible & Intangible Differentiation Brand Salience Awareness

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