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Column A Column B 1. a. Business directory b. Networking c. Subject matter expert d. Cold calling 2. On her drive to the office, Shania, a sales professional with a multichannel marketing and communications firm, noticed that a new restaurant had opened nearby. She recognized that the restaurant would likely be interested in creating awareness that it had opened to generate customer traffic, so she stopped by to talk with the owner about developing a direct marketing campaign with her firm. Sales manager Jennah subscribed to the local Business Times to gain access to its business listings. She was able to search the listing to develop a customized email list for her sales team Daniel, a sales professional for an HR solutions company, attended a Soglety of Human Resources Management happy hour event attended by human resources directors from a variety of organizations Marcello, a sales professional for a renewable energy company focused on retrofitting buildings started a blog related to renewable energy and posted regularly on the topic of renewable energy and renovations to freely share his expertise 3. 4