Value:

i How does a company go about creating value?

ii. How does a company utilize the "7T's" framework to communicate and deliver value? You may want to describe this by using examples from real companies.

Marketing Plans and Marketing Audits

1. Why do companies create marketing plans?
2. In what situations would a company need to conduct a marketing audit? You may wish to answer this question by providing an example of a real-life marketing audit report. Google for some examples.