Question: Value is the difference between what a customer is willing to pay for a product / service and how much it costs the firm to

Value
is the difference between what a customer is willing to pay for a
product/service and how much it costs the firm to offer the product/service. Value
is
the difference between what the firm ultimately charges for the product/service and how
much it costs the firm to offer the product/service.
cost; gain
creation; capture
gain; cost
capture; creation
Value is the difference between what a customer is willing to

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