Question: Value _ _ _ _ _ _ is the difference between what a customer is willing to pay for a product / service and how

Value ______ is the difference between what a customer is willing to pay for a product/service and how much it costs the firm to offer the product/service. Value ______ is the difference between what the firm ultimately charges for the product/service and how much it costs the firm to offer the product/service.
Question 4 options:
creation; capture
capture; creation
cost; gain
gain; cost

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