Values are fundamental convictions about what is right and wrong. Usually, values would influence business people$$s attitudes and behaviors in their decisions. Values on the part of business are Operating philosophies or principles that guide an organization's internal conduct and its relationship with the external world. Attitudes are predispositions or tendencies to respond positively or negatively towards a particular idea, object, person, or situation. Attitude influences an individual's actions and responses to challenges, incentives, and rewards. Four