Question: Van Poolen and Associates has been a successful mid - sized, full - service advertising agency for more than two decades. In an attempt to

Van Poolen and Associates has been a successful mid

-

sized, full

-

service advertising agency for more than two decades. In an attempt to serve its clients more efficiently in a competitive marketplace, the agency has changed its compensation package to include payment based on results. If the client agrees, what results must Van Poolen and Associates not agree to

?

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