Question: Vegetarians have never been a large segment targeted by the fast food hamburger companies. In effort to better meet the needs of this segment, one

Vegetarians have never been a large segment targeted by the fast food hamburger companies. In effort to better meet the needs of this segment, one fast food chain, Burger King, has added a vegetarian hamburger to their product line offerings. Adding this item geared toward vegetarians best describes which type of strategy?

Product development

Diversification

Market development

Market penetration

Vegetarians have never been a large segment targeted by the fast

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