Question: Question 3 3 Vegetarians have never been a large segment targeted by the fast food hamburger companies. In effort to better meet the needs of

Question

33

Vegetarians have never been a large segment targeted by the fast food hamburger companies. In effort to better meet the needs of this segment, one fast food chain, Burger King, has added a vegetarian hamburger to product line offerings. Adding this item geared toward vegetarians best describes which type of strategy?

Market development

Product development

Market penetration

Diversification

Question 33 Vegetarians have never been a large segment targeted by

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