verse

January $2022,$ Microsoft Corporation $($Microsoft$)$ announced the acquisition of Activision Blizzard, Inc. $($Activision$)$ for US$$68\mathrm{.}7$ billion. With a growing franchise of games, and with Microsoft's apparent ambitions for the games console market, Activision was an attractive acquisition target.

Activision owned some of the most popular games in the world and had a $$54$ billion market value in $2020.$ The acquisition would also take Microsoft a step closer to expansion into the metaverse, wherealong with the cloud gaming and video game software industries$-$it hoped to gain an edge. However, gaming was a small part of Microsoft's business. So why had Microsoft pursued the acquisition? What advantages did Microsoft see in it$?$ And what would the move mean for Sony Interactive Entertainment $($Sony$),$ the market leader in the video games industry?

Issues and Recommendations

$\backslash$table$[[$Case Components$],[\backslash$table$[[$Firm Performance$],[($Financial$)$ Baseline $-],[$highlight areas of$],[$weakness$/$strengths and$],[$how these will help or$],[$inder firm performance$]],$ISSUES,$\backslash$table$[[$Analysis$],[($nomeworks$/$Evidence$],[($from the case$)]],$RECOMMENDATIONS,$],[,\backslash$table$[[$Leadership at$],[$Activision$]],\backslash$table$[[$Concerns with the$],["$boys club" mentality$],[$and other culture issues$]],\backslash$table$[[$Bring in new leadership at$],[$Activision with$]],]]$

January $2022,$ Microsoft Corporation $($Microsoft$)$ announced the acquisition of Activision Blizzard, Inc. $($Activision$)$ for US $$68\mathrm{.}7$ billion. With a growing franchise of games, and with Microsoft's apparent ambitions for the games console market, Activision was an attractive acquisition target.

Activision owned some of the most popular games in the world and had a $$54$ billion market value in $2020.$ The acquisition would also take Microsoft a step closer to expansion into the metaverse, wherealong with the cloud gaming and video game software industries$-$it hoped to gain an edge. However, gaming was a small part of Microsoft's business. So why had Microsoft pursued the acquisition? What advantages did Microsoft see in it$?$ And what would the move mean for Sony Interactive Entertainment $($Sony$),$ the market leader in the video games industry? Firm performance Financial baseline highigghts areas of weakness strengths and how these will help or hinder firm performance also issues also analysis framework evidence from the case also recommends please I need help with that