Question: Vhen does a recall measurement make sense? a . When the commercial introduces a new brand b . When the commercial aims for simple memory

Vhen does a recall measurement make sense?
a. When the commercial introduces a new brand
b. When the commercial aims for simple memory goals
c. During the copy testing stage, if the ad seems questionable
d. During developmental testing for a market leader
Vhen does a recall measurement make sense? a. When the commercial

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