Video 2: Watch the second video below and then answer the discussion questions. https://www.viddler.com/embed/2fc2a95c/?f=1&autoplay=0&player=simple&secret=44058415&loop=0&nologo=0&hd=0

The video segment you viewed addresses how Todd McFarlane has structured his companies to fit with his ownership style and help his business remain competitive. Todd discusses the niche markets he seeks to serve and how he translates a passion for quality into features that are of great value to his customers. McFarlane also details how he tracks his competition and how he maintains control when partnering with other on large projects. Discussion Questions 1. How did McFarlane create a niche? 2. How does McFarlane succeed by spending more than other competitors to produce his products? 3. What does McFarlane focus on when comparing his company to other competing companies?

Video 3: Watch the second video below and then answer the discussion questions. https://www.viddler.com/embed/a902cadc/?f=1&autoplay=0&player=simple&secret=36011242&loop=0&nologo=0&hd=0

This video segment addresses the development and implementation of marketing strategy at the McFarlane Companies. McFarlanes approach to meeting customer needs offers valuable insights for students and managers in any field. Todd McFarlane also discusses his 3-second rule to keep marketing efforts on track. Discussion Questions 1. What is Todd McFarlanes 3-second rule? 2. How does Todd McFarlane gain insight into the needs and values of his target market?

Reflection Question Why is Todd McFarlane so successful? What does he do that makes/helps him succeed as an entrepreneur?