Kellogg's was getting ready to introduce a new ready-to-eat cereal bar. Before launching the product, they tested
Fantastic news! We've Found the answer you've been seeking!
Question:
Kellogg's was getting ready to introduce a new ready-to-eat cereal bar. Before launching the product, they tested consumer's reaction to the product by sampling the product in grocery stores and asking consumers to fill in a questionnaire.
This is an example of a(n):
A. hypothesis generation
B. field experiment
C. focus group
D. individual interview
Related Book For
Managerial accounting
ISBN: 978-0471467854
1st edition
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin
Posted Date: