Question: Visit https://www.kelownanow.com/ and provide screenshots (you can also use the Windows Snipping Tool) of two different types of advertisements you see on that website (2).

Visit https://www.kelownanow.com/ and provide screenshots (you can also use the Windows Snipping Tool) of two different types of advertisements you see on that website (2). Answer the following questions: 1. Describe each ad type using the proper terminology from the Chapter on Online Advertising (e.g., IAB size, shape, banner vs. skyscraper). (4) 2. What do you think is the campaign objective behind each of these ads? Why (You might have to click on those ads). (4)

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6. What information processes operate in communication situations?

3. How can we use information and communication to generate trust?

4. How can we use information and communication to influence other people?