Visit Ikea's website and/or annual report to gain a better understanding of elements such as the products and services offered, the company's history, and its values. Then respond to the following questions:  

1. What is the mission of Ikea?  

 2. What are the value propositions of Ikea?  

 3. Discuss this firm's mission statement and value propositions in the context of the concept of 'Marketing Myopia,' as discussed in Theodore Levitt's case article 'Marketing Myopia' https://www.dropbox.com/s/im4q38ze2ekmh72/Marketing%20Myopia.pdf?dl=0   

In other words, do the mission statement and value propositions of the firm indicate myopia? Why or why not? 

Answer rating: 100% (QA)

1 Mission of IKEA IKEAs mission is typically centered around providing welldesigned functional and a... View the full answer