Question: Visit or think back to a recent visit to two retail outlets (stores) that you tend to regularly shop at (for example, Hollister, Target, American
Visit or think back to a recent visit to two retail outlets (stores) that you tend to regularly shop at (for example, Hollister, Target, American Eagle, etc.). How did the self-congruency principles apply to your decision to shop at these stores? Discuss for each of the two stores you visited.
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