Visit the Fitbit website at

www$.$fitbit.com. Scroll to the bottom of the page and notice how Fitbit $($recently acquired by Google$)$ is currently connecting with clas. tomers on social media platforms including Facebook, Twitter, Pinterest, YouTube, and Instagram. Click on one or more of the platform icons to view ways in which Fitbit is building and maintaining customer linkages while illustrating value and providing informa: tion behind the brand. Evaluate Fitbit's effectiveness in creating customer engagement through its web and social media sites. Is the Fitbit brand message consistent cross platforms? $($AACSB: Written and Oral Commll ication; Reflective Thinking$)$