Visit the Fitbit website at www.fitbit.com. Scroll to the bottom of the page and notice how Fitbit (recently acquired by Google) is currently connecting with customers on social media platforms including Facebook, Twitter, Pinterest, YouTube, and Instagram. Click on one or more of the platform icons to view ways in which Fitbit is building and maintaining customer linkages while illustrating value and providing information behind the brand. Evaluate Fitbits effectiveness in creating customer engagement through its web and social media sites. Is the Fitbit brand message consistent across platforms? (AACSB: Written and Oral Communication; Reflective Thinking)