Walker & Daniels is an accounting firm which does a sizeable business in individual tax preparation and filing. The firm charges $250 for its tax services and maintains a 60% contribution margin. Historical data suggest that 80% of clients return the following year for tax preparation services. Assuming a 5-year planning horizon, what is the lifetime value of a new customer? 

Answer rating: 100% (QA)

To calculate the lifetime value of a new customer for Walker Daniels we can us... View the full answer