Question: Walker's 2 Rules are an attempt to ? help marketers understand that customer expectations primarily increase over time help marketers understand that price is the
"Walker's Rules" are an attempt to
help marketers understand that customer expectations primarily increase over time
help marketers understand that price is the most easily copied of the four Ps
identify the two most important dimensions of customer satisfaction
identify the two ways relationship marketing differs from transactional marketing
none of the above
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