Question: Watch the Oreo Cookie Video Link https://www.youtube.com/watch?v=U48nmKPJclA in Week 1 and answer the following questions: What market did they segment? Which elements of the marketing

Watch the Oreo Cookie Video Link https://www.youtube.com/watch?v=U48nmKPJclA in Week 1 and answer the following questions:

  1. What market did they segment?
  2. Which elements of the marketing mix did Oreos change?
  3. Why did they change the marketing mix?
  4. What market research did they likely conduct?

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