Question: We discussed the crossing - the - chasm framework in the Tesla case. The main idea behind the crossing - the - chasm framework is
We discussed the crossingthechasm framework in the Tesla case. The main idea behind the crossingthechasm
framework is that significant differences exist between the early customer groups, who enter during the introductory
stage of the industry life cycle, and later customers, who enter during the growth and matured stage. Which of the
following statements about the framework is FALSE?
a First movers targeting at the early customer groups eg innovators and early adopters tend to take higher risks
than later movers.
b A majority of early movers fall into the chasm due to misalignment between their core competencies and a new
customer group's needs and demands.
c The crossingthechasm framework can be applied to understand multiple segments of the general environment
eg demographic, sociocultural, and technological segments
d Later movers targeting at the the later customer groups eg customers in the mainstream usually incur higher
expenses than the first movers since it must engage in reverse engineering.
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