We discussed the crossing-the-chasm framework in the Tesla case. The main idea behind the crossing-the-chasm framework is that significant differences exist between the early customer groups, who enter during the introductory stage of the industry life cycle, and later customers, who enter during the growth and matured stage, that can make for a difficult transition between the different parts of the industry life cycle. Which of the following statements about the framework is FALSE?

a.

The crossing-the-chasm framework can be applied to multiple segments of the general environment (e.g., demographic, sociocultural, and technological segments).

b.

First movers targeting at the early customer groups (e.g., innovators and early adopters) tend to take higher risks than later movers.

c.

A majority of early movers fall into the chasm due to misalignment between their core competencies and a new customer group's needs and demands.

d.

Later movers targeting at the the later customer groups (e.g., customers in the mainstream) usually incur higher expenses than the first movers since it must engage in reverse engineering.