We have decided to create a super application which will provide a one stop solution for the Egyptian market. The application is a service which will be launched in Egypt, headquarter is UAE and developers are from India.

The application will combine services related to hail$-$riding $($like uber$),$ food delivery, supermarket and clothing stores. The application will start with few features and expands.

By combining multiple services $($hail$-$riding, food delivery, supermarket, and clothing stores$)$ into one application, you can provide convenience and save users from the hassle of downloading multiple apps.

NAME OF THE APPLICATION: ORDER BEE

PLEASE ABSWER THE BELOW QUESTIONS

Positioning:

$1-$ a$.$ Write a positioning statement derived from the core value proposition.

b$.$ The statement will follow customer value analysis:

i$.$ What problem does the offering solve?

ii$.$ What needs does it meet?

iii. What are the benefit $/$ cost descriptors?

$9.$ Marketing Mix Decisions $($the Four $$P$$s$)$

a$.$ Product i$.$ Explain the offering$$s core value proposition.

b$.$ Price

i$.$ Outline a pricing strategy for the offering.

ii$.$ Provide a rationale for the strategy.

c$.$ Place i$.$ Decide where to $$place$$ the offering $($e$.$g$.,$ the internet, agents, company$-$owned salesforce, etc.$).$

d$.$ Promotion i$.$ Recommend channel and advertising strategy.