Question: We know that each additional user that joins a network adds value for all users. An example of this is Walmart's technology they use to

We know that each additional user that joins a network adds value for all users. An example of this is Walmart's technology they use to recommend products to you based on people similar to you. What is this concept known as
Question 2 options:
plug-ins
network effect
content result
observational effect

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