We need to develop an marketing plan for the wireless earphones

This outline is provided to you as a checklist or guide. You also have links to government-

based marketing plan outlines. Your task is to develop a plan that is well supported, feasible,

focused and would get the approval of an investor or funding organization. Remember - this is

a Marketing course - use the skills you have learned here to "sell" your audience on your plan.

A. Price

i. Pricing strategy, is it profit oriented or sales oriented

ii. How it compares to the competition

iii. Suggested selling price

iv. The price quality relationship

B. Promotion

i. Personal selling

ii. Advertising

f. Direct mail

g. Internet

h. Telemarketing

i. Radio/television

j. Newspaper

i. Sales Promotion

ii. Public relations

iii. Website and social media

C. Key success factors - key factors that will contribute to the success or failure of the plan